01 About & Press

Why Higbie's

Higbie's Cocktail Bar isn't just another venue — it's an industry-insider's playground where polished hospitality meets unapologetic fun. Created by a crew of longtime Austin bar veterans, the space is a cheeky, good-humored love letter to Austin nightlife. With four bars, a flexible layout, and a vibe that fuses neighborhood dive charm with downtown energy, Higbie's delivers the perfect balance of laid-back comfort and elevated experience — for a corporate happy hour, a wild afterparty, or anything in between.

Location
720 Brazos St, Suite B-710
Austin, TX 78701
Hours
Open daily
1:00 PM – 2:00 AM
Category
Cocktail lounge &
private event space
MovieMaker Magazine
Featured for red carpet coverage from an awards-night celebration held at the venue
On-Site Visits
A regular stop for visiting talent and film-festival crowds during SXSW and Austin's film season
Higbie's film crew coverage
02 Venue Details

Venue Details

Interior Space
2,800 sq. ft.
with pool tables — 100 guests
Exterior Patio
330 sq. ft.
without pool tables — 200 guests
Features
  • • 4 fully functional bars
  • • Banquet seating with 12 removable 36" low top round tables
  • • Removable pool tables
  • • Plug-and-play sound system with 2 wireless handheld mics & Spotify integration
On-Site Technology
  • • On-site PA system
  • • WiFi up to 300 mbps down / 20 mbps up
  • • Accessible Mac connected to all TVs for logos & media display
  • • On-site venue manager
0
Sq. Ft. Interior
0
Full-Service Bars
0
Max Guest Capacity
0
Sq. Ft. Outdoor Patio
Higbie's bar service
03 Event Capabilities

Why Event Planners
Love Higbie's

  • • Reception-style events up to 200 guests
  • • Four bars for faster, better service
  • • Flexible buyouts & layout options
  • • Branding & sponsorship opportunities
  • • Production-friendly with AV & WiFi
  • • Experienced team that makes planning easy
Capabilities
  • ✓ DJ
  • ✓ Live music
  • ✓ Karaoke
  • ✓ Trivia & more
  • ✓ DJ input
  • ✓ 2 wireless mics
  • ✓ Venue-wide TVs
  • ✓ Spotify integration
  • ✓ High-speed WiFi
  • ✓ TV takeovers
  • ✓ Step & repeat
  • ✓ Welcome signage
  • ✓ Sponsor branding
  • ✓ Production room
From reception to full production, the Higbie's team scopes AV, staffing, and layout together — one point of contact for the whole event, start to finish.
Higbie's guests
04 Branding, Press & Catering

Branding Opportunities

Create a fully branded guest experience with welcome screens, sponsor signage, step-and-repeat installations, and flexible branding throughout the venue.

SXSW Case Study — Collider at Higbie's
Exclusive venue partner for Collider during SXSW.
  • ✓ Outdoor red carpet arrivals
  • ✓ Celebrity interviews
  • ✓ Film promotion panels
  • ✓ Back room converted into interview studio
  • ✓ Evening networking reception
Higbie's has hosted press days, premiere parties, and talent activations for SXSW, ACL, and Formula One weekends — with the space and staff to convert on short notice from a neighborhood bar into a full production set.
Preferred Catering Partners
  • ✓ Modern Mexican
  • ✓ Fresh Mediterranean
Entertainment
  • ✓ DJ-ready with house sound access
  • ✓ Live band setup available
  • ✓ Two always-on microphones for announcements
05 Rental & Pricing

Rental Options & Pricing

Private Events
  • –Hourly rental: $1,500 / hour
  • –Daily rental: $10,000 / day
  • –Includes full use of space and staffing
  • –Add-ons: DJ booth access, security, catering coordination
Semi-Private Events
  • –Sectioned-off space with lower minimums
  • –Custom rates apply depending on party size, time, and date
  • –Bar minimums may apply and vary by event date and time
  • –Security & staffing can be added as needed
Associated Fees
  • –$500 non-refundable deposit to secure private rentals
  • –$45/hr per security guard (4-hour minimum)
  • –4% taxable admin / coordination fee
  • –8.25% sales tax on all charges excluding venue rental
  • –20% gratuity added to all bar tabs
Venue rental includes use of both the indoor and outdoor space.
*Custom rates may apply for certain dates including SXSW, ACL, Consensus, Formula One, and holidays.
**Please inquire for non-profit and multi-day booking rates.
How Booking Works
01 — Inquire

Inquire

Share your date, guest count, and vision with our events team.

02 — Confirm

Confirm

Lock in your date with a $500 deposit and finalize the scope.

03 — Celebrate

Celebrate

Our on-site manager runs the room so you can enjoy the night.

Guests celebrating at Higbie's
06 Private Events

Private Events

With its brick interior, moody lighting, and central downtown address, Higbie's is built to host — from intimate celebrations to full corporate buyouts. The team handles the details so every event runs as smoothly as the cocktail program.

01

Private & semi-private buyouts

Flexible layouts for birthdays, showers, holiday parties, and milestone celebrations.

02

Corporate & brand events

Happy hours, launches, and press gatherings with a downtown address built for turnout.

03

Festival & premiere partnerships

Proven host for SXSW premieres, film-festival parties, and talent-driven activations.

Guests at Higbie's
Higbie's Cocktail Bar Media Kit · 2026
People celebrating in a dimly lit bar with sparklers and hanging plants.

Higbie’s Austin is an exceptional choice for private events. With its modern décor, handcrafted cocktails, and dedicated staff, Higbies ensures a personalized and seamless event experience. Whether you're hosting a celebration or a corporate event, its stylish ambiance and prime Austin location make it the ideal venue for creating lasting memories.

Lets Plan Your Event